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Using vendor diversification to overcome telecom market competition

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Telecom market competition continues to intensify. In a diversifying market with challenges like MVNO and eSIM growth, operators need specialist partners to establish strategic advantages.

Engaging focused vendors enables telecom operators to access cutting-edge technology, overcome tricky network challenges, and identify the best suppliers. However, telecom market competition fears may cause operators to go with big, generic vendors, like Ericsson, Huawei or Nokia.

Strategic weaknesses in single vendor networks

Unfortunately, relying on a single, generic vendor can put telecoms operators at a strategic disadvantage. In 2020, the Government of the United Kingdom began a process of legislating the removal of Huawei technology from 5G networks. By 2023, the rip and replace had cost BT £500 million. BT also missed a legislated deadline in the process, risking a massive fine. With the subsequent delay to 5G rollouts, it’s believed the economic cost to the UK runs into billions of pounds.

Later in 2020, the Government implemented their 5G Supply Chain Diversification Strategy. The policy promotes the idea of open interface and multi-vendor network infrastructures, delivering strategic resilience and flexibility for changing market conditions.

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Vendor lock-in dominos

The low cost of generic vendors is appealing, but their standard, rigid network solutions no longer meet variable market requirements. Once locked into one-sided partnerships, telecom operators must pay significant support, maintenance and customisation fees

However, focused vendors offer a different strategic path. Here are some of the reasons why you need a specialist network solutions friend.

Three reasons you need specialist network solution friends for telecom market competition

Specialist technology

The growth of eSIMs, MVNOs, AI, blockchain, and myriad 5G services means consumers expect an array of service options. No single vendor can supply all of these, at pace, to a high standard. Furthermore, relying on a single vendor puts operators at an information disadvantage.

AI tech planning group

By partnering with several focused vendors, operators gain greater knowledge of technological options, their costs and interop choices. This can help build strategic advantages and deliver solutions faster and at a reduced cost.

Furthermore, Communication Service Providers (CSPs) need inbuilt network flexibility to facilitate the seamless integration of additional features and technologies. Otherwise, they risk losing out on capitalising on fast-emerging market trends.

Network insights

Again, partnering with a single, generic vendor can put telecom operators at an information disadvantage regarding possible network solutions. Contrastingly, partnering with multiple focused vendors enables operators to get insights about network challenges and solutions encountered in various regions.

For example, in the case of small-state telecom operators, focused vendors often deliver solutions that meet their unique network challenges. Squire Technologies delivered such a project for Vodafone French Polynesia, replacing a generic vendor’s solution with a suitable, flexible upgrade.

Working on these projects gives focused vendors greater expertise that they can then apply in other scenarios. Alternatively, the size and influence of generic vendors like Huawei, Nokia and Ericsson can lead telecom operators to accept low-cost, standard solutions that don’t fully meet their requirements.

Network standardisation weakens strategic positioning and can cause a drop in technological diversification and innovation. Thankfully, by creating specialist partnerships with multiple focused vendors, operators can access wider knowledge pools and product variations.

Strategy goals implementation

Supply chain optimisation

Due to the nature of how focused vendors operate, they get to know a lot of different network solutions providers. Conversely, a generic vendor, supplying network bundles, works with few other vendors. They may hamper multi-vendor network projects to maintain their monopolies on networks and keep vendors locked in.

If a focused vendor doesn’t have the solution you need, they will likely know a good supplier. Also, it’s in their interests to recommend the best third-party suppliers to maintain their relationships.

Engaging with focused vendors to identify suitable third-party vendors can optimise CSPs’ supply chains, protecting them against threats. On the other hand, generic vendors will likely try to push one of their products, even if it’s expensive or isn’t the best fit for that network. Again, having a single vendor supply chain can greatly increase supply chain risks in the event of a hack or network failure.

In conclusion

Single, generic vendor network partnerships put operators at an information disadvantage on price, network innovations, and supply chain options. Additionally, the lock-in created by generic vendor partnerships can negatively impact operator networks. Lock-in creates rigid networks that are expensive to upgrade, limit innovation, result in declining services, and lead to end-of-life scenarios.

Douglas Bryce

‘Partnering with focused vendors creates strong strategic advantages for CSPs. They can gain access to better pricing and insights into network solutions from many global regions. Their networks become more flexible, and they can avoid lock-in scenarios. They can also access better expertise from more sources and strengthen their strategic positioning through diverse supply chains.

‘There is immense knowledge to gain for telecom operators partnering with multiple vendors. Specialist knowledge is proving increasingly vital as telecom operators seek to overcome intense telecom market competition.’

Douglas Bryce, Marketing Communications Specialist at Squire Technologies


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