{"id":10513,"date":"2026-07-21T09:23:30","date_gmt":"2026-07-21T08:23:30","guid":{"rendered":"https:\/\/squire-technologies.co.uk\/blog\/?p=10513"},"modified":"2026-07-21T09:23:36","modified_gmt":"2026-07-21T08:23:36","slug":"telecoms-operators-reduce-churn","status":"publish","type":"post","link":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn","title":{"rendered":"How can telecoms operators reduce churn and increase customer loyalty?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div>\n<p style=\"text-align: right;\"><span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"5\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span><\/p>\n<\/div>\n<h1>\n<p style=\"text-align: center;\"><strong>How can telecoms operators reduce churn and increase customer loyalty?<\/strong><\/p>\n<\/h1>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/customer-churn-meme.png\" alt=\"customer churn meme\"><\/p>\n<div>\n<p><strong>Customer churn costs the global telecommunications industry an estimated \u00a351 billion annually, making it one of the most financially damaging metrics in the sector. Telecom companies face an average annual customer turnover rate of 20% to 41%, which is among the highest of any major industry. <\/strong><\/p>\n<p>The most successful telecom operators unify customer data, network performance, AI-driven insights, and responsive service to deliver a seamless customer experience. By proactively identifying at-risk customers, personalizing interactions, maintaining reliable network performance, and making support and account management simple, operators can reduce churn while increasing customer satisfaction, loyalty, and long-term profitability. <\/p>\n<\/div>\n<h1>\n<h3 style=\"color: #ffcc00; text-align: left;\"><strong>Why does customer churn matter?<\/strong><\/h3>\n<\/h1>\n<div>\n<p style=\"text-align: left;\"><strong>Customer attrition rates matter because:<\/strong><\/p>\n<\/div>\n<h5>\n<p style=\"text-align: center;\"><strong>5x<\/strong><\/h5>\n<div>\n<p style=\"text-align: center; color:#213871;\">Acquiring a new customer can cost up to <strong>five times more<\/strong> than retaining an existing one.<\/p>\n<\/div>\n<h5>\n<p style=\"text-align: center;\"><strong>95%<\/strong><\/h5>\n<div>\n<p style=\"color: #213871; text-align: center;\">Increasing customer retention by just <strong>5%<\/strong> can boost business profits by <strong>25%<\/strong> to <strong>95%<\/strong><\/p>\n<\/div>\n<h5>\n<p style=\"text-align: center;\"><strong>39%<\/strong><\/h5>\n<div>\n<p style=\"color: #213871; text-align: center;\"><strong>39%<\/strong> of cancellations are driven primarily by poor customer service.<\/p>\n<\/div>\n<h5>\n<p style=\"text-align: center;\"><strong>15%<\/strong><\/h5>\n<div>\n<p style=\"color: #213871; text-align: center;\">Advanced analytics programmes have been shown to reduce churn by<br \/> up to <strong>15%<\/strong><\/p>\n<\/div>\n<h5>\n<p style=\"text-align: center;\"><strong>3-5x<\/strong><\/h5>\n<div>\n<p style=\"color: #213871; text-align: center;\">Prepaid customers can churn <strong>3\u20135 times faster<\/strong> than postpaid customers.<\/p>\n<\/div>\n<h5>\n<p style=\"text-align: center;\"><strong>10-20%<\/strong><\/h5>\n<div>\n<p style=\"color: #213871; text-align: center;\">Postpaid\/mobile contract customers typically churn at around<br \/><strong>10\u201320%<\/strong> annually.<\/p>\n<\/div>\n<h1>\n<h3 style=\"color: #213871;\"><strong>Why are telecom churn costs rising?<\/strong><\/h3>\n<\/h1>\n<div>\n<div><strong><span>Market Saturation<\/span><\/strong><\/div>\n<div><span class=\"t286pc\"><span>In most regions, almost everyone already has a mobile phone or broadband line. Growth no longer comes from new users, meaning carriers must aggressively acquire customers from competitors. This is done through expensive promotions and free hardware.<\/span><\/span><\/div>\n<div><span class=\"apple-converted-space\"><span>\u00a0<\/span><\/span><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><strong><span>Low Switching Costs<\/span><\/strong><\/div>\n<div><span class=\"t286pc\"><span>Digital eSIM adoption, contract-free monthly options, and government-mandated mobile number portability make it easier for users to transfer from one network to another to get a better deal.<\/span><\/span><\/div>\n<div><span class=\"apple-converted-space\"><span>\u00a0<\/span><\/span><\/div>\n<div><\/div>\n<\/div>\n<div>\n<p><strong>Price Sensitivities<br \/><\/strong><span>High monthly charges combined with a lack of technical support or online security are the leading triggers for short-term customer departures.<\/span><span><\/span><\/p>\n<\/div>\n<h1>\n<h3 style=\"color: #213871;\"><strong>What actions can telecoms operators take?<\/strong><\/h3>\n<\/h1>\n<div>\n<p style=\"font-weight: 400;\">As customer acquisition costs significantly more than retaining existing users, modern telcos must shift from reactive support to proactive relationship management.\u00a0<\/p>\n<p style=\"font-weight: 400;\">The most effective, actionable strategies to achieve this include:<\/p>\n<\/div>\n<h4><strong>1. Improve Network Reliability and Performance<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Improve-Network-Reliability-and-Performance.png\" alt=\"Improve Network Reliability and Performance\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>Customers are far less likely to switch providers if they consistently receive good service.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Most customers will tolerate occasional issues if they feel the operator is transparent and responsive. Monitoring customer experience\u2014not just network KPIs\u2014helps identify issues that affect real users.<\/p>\n<p style=\"font-weight: 400;\"><strong>What key actions can be taken?<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Monitor and address coverage gaps.<\/li>\n<li>Reduce dropped calls and service interruptions.<\/li>\n<li>Optimize network speed and latency.<\/li>\n<li>Communicate proactively about outages and maintenance.<\/li>\n<\/ul>\n<\/div>\n<hr>\n<h4><strong>2. Use Data Analytics to Predict Churn<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Use-Data-Analytics-to-Predict-Churn.png\" alt=\"Use Data Analytics to Predict Churn\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>Telecom operators collect large amounts of customer data that can identify at-risk subscribers before they leave.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>What are the common churn indicators?<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Declining usage patterns.<\/li>\n<li>Frequent complaints or support interactions.<\/li>\n<li>Payment issues.<\/li>\n<li>Contract expiration dates.<\/li>\n<li>Reduced engagement with operator apps and services.<\/li>\n<li>Visits to cancellation or upgrade pages<\/li>\n<\/ul>\n<\/div>\n<div>\n<h5><strong>What proactive measures can be employed?<\/strong><\/h5>\n<\/div>\n<div>\n<ul>\n<li><strong>Micro-segmentation Churn Models<\/strong>: Specialised analytics platforms divide users into precise microsegments based on data usage, contract status, and customer service complaints. <span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<\/div>\n<div>\n<ul style=\"font-weight: 400;\">\n<li><strong>Monetised NPS Tracking<\/strong>: Deploy regular relationship and transactional Net Promoter Score surveys. Cross-reference the results against the customer.<span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li><strong>Machine learning models:<\/strong><span style=\"font-weight: 400;\"> can assign churn-risk scores and trigger retention campaigns before customers decide to switch.<\/span><\/li>\n<\/ul>\n<\/div>\n<hr>\n<h4><strong>3. Personalize Offers and Recommendations<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Personalize-Offers-and-Recommendations-v2.png\" alt=\"Personalize Offers and Recommendations v2\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>Relevant offers create value without excessive discounting.<\/strong><\/p>\n<p style=\"font-weight: 400;\">The most effective approaches offer:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Tailored data plans based on actual usage.<\/li>\n<li>Loyalty rewards aligned with customer preferences.<\/li>\n<li>Personalised device upgrade offers.<\/li>\n<li>Family or multi-line discounts for households.<\/li>\n<\/ul>\n<\/div>\n<hr>\n<h4><strong>4. Deliver Exceptional Customer Service<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Deliver-Exceptional-Customer-Service.png\" alt=\"Deliver Exceptional Customer Service\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>Customer support remains one of the strongest drivers of satisfaction.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Customers often remember how problems were handled more than the problems themselves.<\/p>\n<p style=\"font-weight: 400;\">Best practices include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Reduce wait times.<\/li>\n<li>Enable seamless transitions between digital and human support.<\/li>\n<li>Resolve issues on first contact whenever possible.<\/li>\n<li>Empower frontline staff to make decisions quickly.<\/li>\n<li>Omnichannel Support: ensuring a customer can start an issue on a social media chat, transfer to an in-app bot, and finish with a live human representative.<\/li>\n<\/ul>\n<\/div>\n<hr>\n<h4><strong>5. Simplify Pricing and Billing<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Simplify-Pricing-and-Billing.png\" alt=\"Simplify Pricing and Billing\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>Transparent billing builds trust and reduces complaints by eliminating the confusion and unexpected charges that commonly drive customer dissatisfaction.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Operators can:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Use straightforward pricing structures.<\/li>\n<li>Provide real-time usage visibility.<\/li>\n<li>Send alerts before customers exceed limits.<\/li>\n<li>Clearly explain fees and contract terms.<\/li>\n<li>Clean Invoicing: Eliminate hidden fees and clarify complex invoices via digital portals. Bill confusion is one of the top drivers for sudden subscriber attrition.<\/li>\n<li>eSIM Seamlessness: Provide easy, instant digital profile switching through eSIM technology to streamline onboarding and upgrade cycles.<\/li>\n<li>Eliminate mid-contract price hikes.<\/li>\n<\/ul>\n<ul style=\"font-weight: 400;\"><\/ul>\n<\/div>\n<hr>\n<h4><strong>6. Strengthen Loyalty Programs<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Strengthen-Loyalty-Programs.png\" alt=\"Strengthen Loyalty Programs\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>The goal is to make customers feel recognized and valued.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Effective loyalty initiatives include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Tiered rewards programs.<\/li>\n<li>Exclusive content or partner benefits.<\/li>\n<li>Early access to new products and services.<\/li>\n<li>Anniversary rewards for long-term subscribers.<\/li>\n<\/ul>\n<ul style=\"font-weight: 400;\"><\/ul>\n<\/div>\n<hr>\n<h4><strong>7. Create Seamless Digital Experiences<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Create-Seamless-Digital-Experiences.png\" alt=\"Create Seamless Digital Experiences\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>Customers increasingly prefer self-service options and a well-designed mobile app can significantly improve satisfaction while lowering support costs.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Important capabilities:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Easy plan changes.<\/li>\n<li>Instant bill payments.<\/li>\n<li>Usage monitoring.<\/li>\n<li>Digital troubleshooting.<\/li>\n<li>Device management.<\/li>\n<\/ul>\n<ul style=\"font-weight: 400;\"><\/ul>\n<\/div>\n<hr>\n<h4><strong>8. Proactively Resolve Customer Issues<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Proactively-Resolve-Customer-Issues.png\" alt=\"Proactively Resolve Customer Issues\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>Proactive care often turns potentially negative experiences into positive ones.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Instead of waiting for complaints:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Detect network problems automatically.<\/li>\n<li>Notify affected customers before they contact support.<\/li>\n<li>Offer compensation when service levels are not met.<\/li>\n<li>Follow up after issue resolution.<\/li>\n<li>Provide real-time restoration tracking links so they are never left guessing.<\/li>\n<li>Equip field technicians and mobile apps with intelligent diagnostics to increase first-time fix rates by up to 40%.\u00a0<\/li>\n<li>Use machine learning traffic analytics to identify degrading hardware or network strain.<\/li>\n<li>Mandate that customer service agents initiate a follow-up interaction days after an issue resolution to ensure long-term stability and offer gestures of goodwill.\u00a0<\/li>\n<\/ul>\n<ul style=\"font-weight: 400;\"><\/ul>\n<\/div>\n<hr>\n<h4><strong>9. Bundle Services Strategically<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Bundle-Services-Strategically.png\" alt=\"Bundle Services Strategically\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>Customers with multiple services are generally less likely to churn. Bundles increase perceived value and switching costs.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Examples:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Mobile + broadband bundles.<\/li>\n<li>Streaming service partnerships.<\/li>\n<li>Smart home offerings.<\/li>\n<li>Business communication packages.<\/li>\n<li>Partner with popular subscription providers (such as Netflix or Spotify) to embed digital value directly into the telecom tier.\u00a0<\/li>\n<\/ul>\n<ul style=\"font-weight: 400;\"><\/ul>\n<\/div>\n<hr>\n<h4><strong>10. Measure and Act on Customer Feedback<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Measure-and-Act-on-Customer-Feedback.png\" alt=\"Measure and Act on Customer Feedback\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>Closing the loop is essential\u2014it shows customers that their feedback leads to real, tangible improvements.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Continuous feedback is collected through:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Net Promoter Score (NPS).<\/li>\n<li>Customer Satisfaction (CSAT).<\/li>\n<li>Customer Effort Score (CES).<\/li>\n<li>Social media monitoring.<\/li>\n<li>Post-interaction surveys.<\/li>\n<\/ul>\n<ul style=\"font-weight: 400;\"><\/ul>\n<\/div>\n<hr>\n<h4><strong>11. Leveraging AI and analytics<\/strong><\/h4>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/07\/Leveraging-AI-and-analytics.png\" alt=\"Leveraging AI and analytics\"><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>These capabilities help improve both operational efficiency and customer experience.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Modern telecom operators increasingly use AI to:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Predict churn months in advance<\/li>\n<li>Recommend the next best action for each customer<\/li>\n<li>Personalise marketing campaigns<\/li>\n<li>Detect network issues before customers notice them<\/li>\n<li>Optimise call-centre routing<\/li>\n<li>Analyse customer sentiment from calls and chats<\/li>\n<li>Deploy automated agentic AI to propose tailored plans (e.g., specific international roaming or extra data bundles) based on the user&#8217;s specific history instead of generic discounts.\u00a0<\/li>\n<\/ul>\n<ul style=\"font-weight: 400;\"><\/ul>\n<\/div>\n<h3>\n<h3 style=\"color: #ffcc00;\"><strong>Summary<\/strong><\/h3>\n<\/h3>\n<div>\n<p style=\"font-weight: 400;\">Squire Technologies helps telecom operators improve customer retention by delivering the reliable, high-quality network experience that subscribers expect. <\/p>\n<p style=\"font-weight: 400;\">Our solutions:<\/p>\n<ul>\n<li>Enhance network performance<\/li>\n<li>Enable seamless interoperability between legacy and next-generation technologies<\/li>\n<li>Accelerate the rollout of new services<\/li>\n<li>Strengthen fraud protection<\/li>\n<li>Simplify network operations<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">By improving service quality and operational efficiency, Squire\u2019s products enable operators to deliver a more consistent customer experience, respond more quickly to market demands, and build long-term customer loyalty while remaining competitive in an evolving telecommunications landscape.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2024\/09\/gareth-thomas-headshot-for-blog-v2.png\" alt=\"gareth thomas headshot for blog v2\"><\/p>\n<hr>\n<div>\n<p><b>Gareth Thomas, Digital Marketing Executive at Squire Technologies<\/b><\/p>\n<\/div>\n<hr>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2026\/06\/svi_sbc_product_icon-2.png\" alt=\"svi_sbc_product_icon\"><\/p>\n<h2>\n<h3 style=\"color: #ffcc00;\"><strong>Session Border Controller<\/strong><\/h2>\n<div>\n<p style=\"color: #fff;\">The SVI-SBC Session Border Controller is a mature, proven carrier-grade product for VoIP infrastructures deployed by operators worldwide, delivering peering, SIP trunks, Teams for Business and IMS interworking.<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/squire-technologies.co.uk\/products\/session-border-controller\/\">Read More<\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: right;\\\">[read_meter]<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p style=\\\"text-align: center;\\\"><strong>How can telecoms operators reduce churn and increase customer loyalty?<\/strong><\/p>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\",\"title_style\":\"h2\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/customer-churn-meme.png\",\"image_alt\":\"customer churn meme\",\"image_box_shadow\":\"medium\",\"image_svg_color\":\"emphasis\",\"image_width\":1000,\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Customer churn costs the global telecommunications industry an estimated \u00a351 billion annually, making it one of the most financially damaging metrics in the sector. Telecom companies face an average annual customer turnover rate of 20% to 41%, which is among the highest of any major industry. <\/strong><\/p>\n\n\\n\n\n<p>The most successful telecom operators unify customer data, network performance, AI-driven insights, and responsive service to deliver a seamless customer experience. By proactively identifying at-risk customers, personalizing interactions, maintaining reliable network performance, and making support and account management simple, operators can reduce churn while increasing customer satisfaction, loyalty, and long-term profitability. <\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_top\":\"none\",\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3 style=\\\"color: #ffcc00; text-align: left;\\\"><strong>Why does customer churn matter?<\/strong><\/h3>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\"}}]}],\"props\":{\"margin_bottom\":\"remove\",\"margin_top\":\"remove\",\"row_gap\":\"collapse\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: left;\\\"><strong>Customer attrition rates matter because:<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"background_color\":\"#F4DF8B\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p style=\\\"text-align: center;\\\"><strong>5x<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h5\",\"title_style\":\"heading-large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: center; color:#213871;\\\">Acquiring a new customer can cost up to <strong>five times more<\/strong> than retaining an existing one.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"background_color\":\"#EBADAD\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p style=\\\"text-align: center;\\\"><strong>95%<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h5\",\"title_style\":\"heading-large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"color: #213871; text-align: center;\\\">Increasing customer retention by just <strong>5%<\/strong> can boost business profits by <strong>25%<\/strong> to <strong>95%<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"background_color\":\"#76D1D6\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p style=\\\"text-align: center;\\\"><strong>39%<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h5\",\"title_style\":\"heading-large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"color: #213871; text-align: center;\\\"><strong>39%<\/strong> of cancellations are driven primarily by poor customer service.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"background_color\":\"#B7D894\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p style=\\\"text-align: center;\\\"><strong>15%<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h5\",\"title_style\":\"heading-large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"color: #213871; text-align: center;\\\">Advanced analytics programmes have been shown to reduce churn by<br \/> up to <strong>15%<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"background_color\":\"#4898DD\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p style=\\\"text-align: center;\\\"><strong>3-5x<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h5\",\"title_style\":\"heading-large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"color: #213871; text-align: center;\\\">Prepaid customers can churn <strong>3\u20135 times faster<\/strong> than postpaid customers.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"background_color\":\"#C581E8\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p style=\\\"text-align: center;\\\"><strong>10-20%<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h5\",\"title_style\":\"heading-large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"color: #213871; text-align: center;\\\">Postpaid\/mobile contract customers typically churn at around<br \/><strong>10\u201320%<\/strong> annually.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_top\":\"none\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3 style=\\\"color: #213871;\\\"><strong>Why are telecom churn costs rising?<\/strong><\/h3>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\"}}]}],\"props\":{\"margin_bottom\":\"remove\",\"margin_top\":\"remove\",\"row_gap\":\"collapse\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<div><strong><span>Market Saturation<\/span><\/strong><\/div>\n\n\\n\n\n<div><span class=\\\"t286pc\\\"><span>In most regions, almost everyone already has a mobile phone or broadband line. Growth no longer comes from new users, meaning carriers must aggressively acquire customers from competitors. This is done through expensive promotions and free hardware.<\/span><\/span><\/div>\n\n\\n\n\n<div><span class=\\\"apple-converted-space\\\"><span>\u00a0<\/span><\/span><\/div>\n\n\\n\n\n<div><\/div>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<div><strong><span>Low Switching Costs<\/span><\/strong><\/div>\n\n\\n\n\n<div><span class=\\\"t286pc\\\"><span>Digital eSIM adoption, contract-free monthly options, and government-mandated mobile number portability make it easier for users to transfer from one network to another to get a better deal.<\/span><\/span><\/div>\n\n\\n\n\n<div><span class=\\\"apple-converted-space\\\"><span>\u00a0<\/span><\/span><\/div>\n\n\\n\n\n<div><\/div>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Price Sensitivities<br \/><\/strong><span>High monthly charges combined with a lack of technical support or online security are the leading triggers for short-term customer departures.<\/span><span><\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"}}]}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_top\":\"none\",\"style\":\"\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3 style=\\\"color: #213871;\\\"><strong>What actions can telecoms operators take?<\/strong><\/h3>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\"}}]}],\"props\":{\"margin_bottom\":\"remove\",\"margin_top\":\"remove\",\"row_gap\":\"collapse\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\">As customer acquisition costs significantly more than retaining existing users, modern telcos must shift from reactive support to proactive relationship management.\u00a0<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">The most effective, actionable strategies to achieve this include:<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>1. Improve Network Reliability and Performance<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Improve-Network-Reliability-and-Performance.png\",\"image_alt\":\"Improve Network Reliability and Performance\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>Customers are far less likely to switch providers if they consistently receive good service.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Most customers will tolerate occasional issues if they feel the operator is transparent and responsive. Monitoring customer experience\u2014not just network KPIs\u2014helps identify issues that affect real users.<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\"><strong>What key actions can be taken?<\/strong><\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Monitor and address coverage gaps.<\/li>\n\n\\n\n\n<li>Reduce dropped calls and service interruptions.<\/li>\n\n\\n\n\n<li>Optimize network speed and latency.<\/li>\n\n\\n\n\n<li>Communicate proactively about outages and maintenance.<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>2. Use Data Analytics to Predict Churn<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Use-Data-Analytics-to-Predict-Churn.png\",\"image_alt\":\"Use Data Analytics to Predict Churn\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>Telecom operators collect large amounts of customer data that can identify at-risk subscribers before they leave.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\"><strong>What are the common churn indicators?<\/strong><\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Declining usage patterns.<\/li>\n\n\\n\n\n<li>Frequent complaints or support interactions.<\/li>\n\n\\n\n\n<li>Payment issues.<\/li>\n\n\\n\n\n<li>Contract expiration dates.<\/li>\n\n\\n\n\n<li>Reduced engagement with operator apps and services.<\/li>\n\n\\n\n\n<li>Visits to cancellation or upgrade pages<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h5><strong>What proactive measures can be employed?<\/strong><\/h5>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"fragment\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li><strong>Micro-segmentation Churn Models<\/strong>: Specialised analytics platforms divide users into precise microsegments based on data usage, contract status, and customer service complaints. <span style=\\\"font-weight: 400;\\\"><\/span><\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li><strong>Monetised NPS Tracking<\/strong>: Deploy regular relationship and transactional Net Promoter Score surveys. Cross-reference the results against the customer.<span style=\\\"font-weight: 400;\\\"><\/span><\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li><strong>Machine learning models:<\/strong><span style=\\\"font-weight: 400;\\\"> can assign churn-risk scores and trigger retention campaigns before customers decide to switch.<\/span><\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>3. Personalize Offers and Recommendations<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Personalize-Offers-and-Recommendations-v2.png\",\"image_alt\":\"Personalize Offers and Recommendations v2\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>Relevant offers create value without excessive discounting.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">The most effective approaches offer:<\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Tailored data plans based on actual usage.<\/li>\n\n\\n\n\n<li>Loyalty rewards aligned with customer preferences.<\/li>\n\n\\n\n\n<li>Personalised device upgrade offers.<\/li>\n\n\\n\n\n<li>Family or multi-line discounts for households.<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>4. Deliver Exceptional Customer Service<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Deliver-Exceptional-Customer-Service.png\",\"image_alt\":\"Deliver Exceptional Customer Service\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>Customer support remains one of the strongest drivers of satisfaction.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Customers often remember how problems were handled more than the problems themselves.<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Best practices include:<\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Reduce wait times.<\/li>\n\n\\n\n\n<li>Enable seamless transitions between digital and human support.<\/li>\n\n\\n\n\n<li>Resolve issues on first contact whenever possible.<\/li>\n\n\\n\n\n<li>Empower frontline staff to make decisions quickly.<\/li>\n\n\\n\n\n<li>Omnichannel Support: ensuring a customer can start an issue on a social media chat, transfer to an in-app bot, and finish with a live human representative.<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>5. Simplify Pricing and Billing<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Simplify-Pricing-and-Billing.png\",\"image_alt\":\"Simplify Pricing and Billing\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>Transparent billing builds trust and reduces complaints by eliminating the confusion and unexpected charges that commonly drive customer dissatisfaction.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Operators can:<\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Use straightforward pricing structures.<\/li>\n\n\\n\n\n<li>Provide real-time usage visibility.<\/li>\n\n\\n\n\n<li>Send alerts before customers exceed limits.<\/li>\n\n\\n\n\n<li>Clearly explain fees and contract terms.<\/li>\n\n\\n\n\n<li>Clean Invoicing: Eliminate hidden fees and clarify complex invoices via digital portals. Bill confusion is one of the top drivers for sudden subscriber attrition.<\/li>\n\n\\n\n\n<li>eSIM Seamlessness: Provide easy, instant digital profile switching through eSIM technology to streamline onboarding and upgrade cycles.<\/li>\n\n\\n\n\n<li>Eliminate mid-contract price hikes.<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\"><\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>6. Strengthen Loyalty Programs<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Strengthen-Loyalty-Programs.png\",\"image_alt\":\"Strengthen Loyalty Programs\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>The goal is to make customers feel recognized and valued.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Effective loyalty initiatives include:<\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Tiered rewards programs.<\/li>\n\n\\n\n\n<li>Exclusive content or partner benefits.<\/li>\n\n\\n\n\n<li>Early access to new products and services.<\/li>\n\n\\n\n\n<li>Anniversary rewards for long-term subscribers.<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\"><\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>7. Create Seamless Digital Experiences<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Create-Seamless-Digital-Experiences.png\",\"image_alt\":\"Create Seamless Digital Experiences\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>Customers increasingly prefer self-service options and a well-designed mobile app can significantly improve satisfaction while lowering support costs.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Important capabilities:<\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Easy plan changes.<\/li>\n\n\\n\n\n<li>Instant bill payments.<\/li>\n\n\\n\n\n<li>Usage monitoring.<\/li>\n\n\\n\n\n<li>Digital troubleshooting.<\/li>\n\n\\n\n\n<li>Device management.<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\"><\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>8. Proactively Resolve Customer Issues<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Proactively-Resolve-Customer-Issues.png\",\"image_alt\":\"Proactively Resolve Customer Issues\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>Proactive care often turns potentially negative experiences into positive ones.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Instead of waiting for complaints:<\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Detect network problems automatically.<\/li>\n\n\\n\n\n<li>Notify affected customers before they contact support.<\/li>\n\n\\n\n\n<li>Offer compensation when service levels are not met.<\/li>\n\n\\n\n\n<li>Follow up after issue resolution.<\/li>\n\n\\n\n\n<li>Provide real-time restoration tracking links so they are never left guessing.<\/li>\n\n\\n\n\n<li>Equip field technicians and mobile apps with intelligent diagnostics to increase first-time fix rates by up to 40%.\u00a0<\/li>\n\n\\n\n\n<li>Use machine learning traffic analytics to identify degrading hardware or network strain.<\/li>\n\n\\n\n\n<li>Mandate that customer service agents initiate a follow-up interaction days after an issue resolution to ensure long-term stability and offer gestures of goodwill.\u00a0<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\"><\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>9. Bundle Services Strategically<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Bundle-Services-Strategically.png\",\"image_alt\":\"Bundle Services Strategically\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>Customers with multiple services are generally less likely to churn. Bundles increase perceived value and switching costs.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Examples:<\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Mobile + broadband bundles.<\/li>\n\n\\n\n\n<li>Streaming service partnerships.<\/li>\n\n\\n\n\n<li>Smart home offerings.<\/li>\n\n\\n\n\n<li>Business communication packages.<\/li>\n\n\\n\n\n<li>Partner with popular subscription providers (such as Netflix or Spotify) to embed digital value directly into the telecom tier.\u00a0<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\"><\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>10. Measure and Act on Customer Feedback<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Measure-and-Act-on-Customer-Feedback.png\",\"image_alt\":\"Measure and Act on Customer Feedback\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>Closing the loop is essential\u2014it shows customers that their feedback leads to real, tangible improvements.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Continuous feedback is collected through:<\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Net Promoter Score (NPS).<\/li>\n\n\\n\n\n<li>Customer Satisfaction (CSAT).<\/li>\n\n\\n\n\n<li>Customer Effort Score (CES).<\/li>\n\n\\n\n\n<li>Social media monitoring.<\/li>\n\n\\n\n\n<li>Post-interaction surveys.<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\"><\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>11. Leveraging AI and analytics<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/07\/Leveraging-AI-and-analytics.png\",\"image_alt\":\"Leveraging AI and analytics\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>These capabilities help improve both operational efficiency and customer experience.<\/strong><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Modern telecom operators increasingly use AI to:<\/p>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\">\\n\n\n<li>Predict churn months in advance<\/li>\n\n\\n\n\n<li>Recommend the next best action for each customer<\/li>\n\n\\n\n\n<li>Personalise marketing campaigns<\/li>\n\n\\n\n\n<li>Detect network issues before customers notice them<\/li>\n\n\\n\n\n<li>Optimise call-centre routing<\/li>\n\n\\n\n\n<li>Analyse customer sentiment from calls and chats<\/li>\n\n\\n\n\n<li>Deploy automated agentic AI to propose tailored plans (e.g., specific international roaming or extra data bundles) based on the user's specific history instead of generic discounts.\u00a0<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<ul style=\\\"font-weight: 400;\\\"><\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3 style=\\\"color: #ffcc00;\\\"><strong>Summary<\/strong><\/h3>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\">Squire Technologies helps telecom operators improve customer retention by delivering the reliable, high-quality network experience that subscribers expect. <\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Our solutions:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>Enhance network performance<\/li>\n\n\\n\n\n<li>Enable seamless interoperability between legacy and next-generation technologies<\/li>\n\n\\n\n\n<li>Accelerate the rollout of new services<\/li>\n\n\\n\n\n<li>Strengthen fraud protection<\/li>\n\n\\n\n\n<li>Simplify network operations<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">By improving service quality and operational efficiency, Squire\u2019s products enable operators to deliver a more consistent customer experience, respond more quickly to market demands, and build long-term customer loyalty while remaining competitive in an evolving telecommunications landscape.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-4,3-4\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2024\/09\/gareth-thomas-headshot-for-blog-v2.png\",\"image_alt\":\"gareth thomas headshot for blog v2\",\"image_svg_color\":\"emphasis\",\"image_width\":250,\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"3-4\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><b>Gareth Thomas, Digital Marketing Executive at Squire Technologies<\/b><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"}}]}]},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/06\/sbc-banner-background.png\",\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/06\/svi_sbc_product_icon-2.png\",\"image_alt\":\"svi_sbc_product_icon\",\"image_svg_color\":\"emphasis\",\"image_width\":200,\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3 style=\\\"color: #ffcc00;\\\"><strong>Session Border Controller<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"color: #fff;\\\">The SVI-SBC Session Border Controller is a mature, proven carrier-grade product for VoIP infrastructures deployed by operators worldwide, delivering peering, SIP trunks, Teams for Business and IMS interworking.<\/p>\n\n\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\",\"text_align\":\"left\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: #ffcc00;\\n    border: 0.5px solid #fff;\\n    color: #000;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#fff;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Read More\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/squire-technologies.co.uk\/products\/session-border-controller\/\"}}]}]}]}],\"name\":\"SBC Banner\"},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\/uploads\/2021\/08\/Sigla_Background-Image_2.png\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 0, 0.65)\",\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-3,1-3,1-3\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 0, 0.43)\",\"padding\":\"small\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2021\/09\/Sigla_Logo_2021_B.png\",\"image_svg_color\":\"emphasis\",\"image_width\":\"150\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: transparent;\\n    border: 0.5px solid #fff;\\n    color: #fff;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#fff;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Learn More About Sigla\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/www.squire-technologies.co.uk\/platforms\/sigla-unified-signalling\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2021\/09\/Sigla_Logo_2021_B.png\",\"image_svg_color\":\"emphasis\",\"image_width\":\"150\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: transparent;\\n    border: 0.5px solid #fff;\\n    color: #fff;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#fff;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Learn More About Sigla\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/www.squire-technologies.co.uk\/platforms\/sigla-unified-signalling\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2021\/09\/Sigla_Logo_2021_B.png\",\"image_svg_color\":\"emphasis\",\"image_width\":\"150\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: transparent;\\n    border: 0.5px solid #fff;\\n    color: #fff;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#fff;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Learn More About Sigla\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/www.squire-technologies.co.uk\/platforms\/sigla-unified-signalling\"}}]}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h1>Signalling, Messaging & Voice Solutions<\/h1>\n\n\",\"dropcap\":false,\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}}]}]}],\"name\":\"Sigla Section\"},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\/uploads\/2022\/12\/Slider-Image-9.png\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 1, 0.7)\",\"overlap\":false,\"padding_remove_horizontal\":false,\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2023\/11\/mwc-logo-v4.png\",\"image_alt\":\"mwc logo v4\",\"image_height\":\"100\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: #000;\\n    border: 0.5px solid #facd01;\\n    color: #facd01;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#fff;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"ARRANGE A MEETING\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/squire-technologies.co.uk\/meet-us-at-mwc-barcelona-2024\"}}]}]}]}],\"name\":\"mwc section\"},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/07\/combined-squire-products-background.png\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"alignment\":\"center\",\"column_gap\":\"collapse\",\"layout\":\"1-3,1-3,1-3\",\"row_gap\":\"collapse\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/07\/Sigla_Logo_banner.png\",\"image_alt\":\"Sigla_Logo_banner\",\"image_height\":200,\"image_svg_color\":\"emphasis\",\"link\":\"https:\/\/squire-technologies.co.uk\/platforms\/sigla-unified-signalling\/\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: transparent;\\n    border: 0.5px solid #fff;\\n    color: #fff;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#facd01;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Learn more about Sigla\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/squire-technologies.co.uk\/platforms\/sigla-unified-signalling\/\",\"link_title\":\"Read more\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/07\/Mirus_Logo_banner2.png\",\"image_alt\":\"Mirus_Logo_banner2\",\"image_height\":200,\"image_svg_color\":\"emphasis\",\"link\":\"https:\/\/squire-technologies.co.uk\/platforms\/mirus-messaging-platform\/\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: transparent;\\n    border: 0.5px solid #fff;\\n    color: #fff;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#facd01;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Learn more about Mirus\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/squire-technologies.co.uk\/platforms\/mirus-messaging-platform\/\",\"link_title\":\"Read more\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/07\/Vozi_Logo_banner2.png\",\"image_alt\":\"Vozi_Logo_banner2\",\"image_height\":200,\"image_svg_color\":\"emphasis\",\"link\":\"https:\/\/squire-technologies.co.uk\/platforms\/vozi-voice-platform\/\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: transparent;\\n    border: 0.5px solid #fff;\\n    color: #fff;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#facd01;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Learn more about Vozi\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/squire-technologies.co.uk\/platforms\/vozi-voice-platform\/\",\"link_title\":\"Read more\"}}]}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h2 style=\\\"text-align: center;\\\"><strong><span style=\\\"color: #ffffff;\\\">Signalling, Messaging &amp; Voice Solutions<\/span><\/strong><\/h2>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}],\"name\":\"Platforms section\"},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/07\/Linkedin-banner-background.png\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"padding_remove_horizontal\":false,\"status\":\"disabled\",\"style\":\"default\",\"title\":\"Connect with us on Linkedin\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"alignment\":\"center\",\"column_gap\":\"collapse\",\"layout\":\"1-5,3-5,1-5\",\"row_gap\":\"collapse\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-5\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/08\/linkedin-banner-overlay.png\",\"image_alt\":\"linkedin banner overlay\",\"image_svg_color\":\"emphasis\",\"link\":\"https:\/\/www.linkedin.com\/company\/127720\",\"link_target\":true,\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-5\"}}]}],\"name\":\"Connect with us on Linkedin\"},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/06\/sbc-banner-background.png\",\"image_position\":\"center-center\",\"status\":\"disabled\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/06\/SVI-DRA-icon.png\",\"image_alt\":\"svi_sbc_product_icon\",\"image_svg_color\":\"emphasis\",\"image_width\":200,\"link\":\"https:\/\/squire-technologies.co.uk\/products\/diameter-routing-agent\/\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3 style=\\\"color: #ffcc00;\\\"><strong>Diameter Routing Agent<\/strong>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"color: #fff;\\\">The SVI-DRA or Diameter Routing Agent sits at the centre of a Diameter signalling network. It manages high-volume traffic through dynamic load balancing and configurable throttling whilst multi-vendor support is provided by onboard mediation.<\/p>\n\n\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\",\"text_align\":\"left\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: #ffcc00;\\n    border: 0.5px solid #fff;\\n    color: #000;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#fff;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Read More\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/squire-technologies.co.uk\/products\/diameter-routing-agent\/\"}}]}]}]}],\"name\":\"DRA Banner\"}],\"version\":\"5.0.37\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer churn costs the global telecommunications industry an estimated \u00a351 billion annually, making it one of the most financially damaging metrics in the sector. Telecom companies face an average annual customer turnover rate of 20% to 41%, which is among the highest of any major industry. <\/p>\n","protected":false},"author":1,"featured_media":10719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[557,437,562,495,98,130],"class_list":["post-10513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-annual-customer-survey","tag-customer-feedback","tag-customer-review","tag-customer-survey","tag-squire-technologies","tag-telecom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can telecoms operators reduce churn and increase customer loyalty?<\/title>\n<meta name=\"description\" content=\"How can telecoms operators reduce churn and increase customer satisfaction? Customer retention costs five times less than attracting new ones\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can telecoms operators reduce churn and increase customer loyalty?\" \/>\n<meta property=\"og:description\" content=\"How can telecoms operators reduce churn and increase customer satisfaction? Customer retention costs five times less than attracting new ones\" \/>\n<meta property=\"og:url\" content=\"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn\" \/>\n<meta property=\"og:site_name\" content=\"Squire Technologies Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-21T08:23:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-21T08:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/squire-technologies.co.uk\/blog\/wp-content\/uploads\/2026\/07\/customer-churn-blog-thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Squire Technologies\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Squire Technologies\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn\"},\"author\":{\"name\":\"Squire Technologies\",\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/f2cbf03779d1c930d737a22bb3790724\"},\"headline\":\"How can telecoms operators reduce churn and increase customer loyalty?\",\"datePublished\":\"2026-07-21T08:23:30+00:00\",\"dateModified\":\"2026-07-21T08:23:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn\"},\"wordCount\":1210,\"image\":{\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/customer-churn-blog-thumbnail.png\",\"keywords\":[\"annual customer survey\",\"customer feedback\",\"customer review\",\"customer survey\",\"squire technologies\",\"telecom\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn\",\"url\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn\",\"name\":\"How can telecoms operators reduce churn and increase customer loyalty?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/customer-churn-blog-thumbnail.png\",\"datePublished\":\"2026-07-21T08:23:30+00:00\",\"dateModified\":\"2026-07-21T08:23:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/f2cbf03779d1c930d737a22bb3790724\"},\"description\":\"How can telecoms operators reduce churn and increase customer satisfaction? Customer retention costs five times less than attracting new ones\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn#primaryimage\",\"url\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/customer-churn-blog-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/customer-churn-blog-thumbnail.png\",\"width\":1000,\"height\":650,\"caption\":\"telecoms operators reduce churn blog thumbnail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/telecoms-operators-reduce-churn#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How can telecoms operators reduce churn and increase customer loyalty?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/\",\"name\":\"Squire Technologies Blog\",\"description\":\"Telecoms Signalling News, Views &amp; Updates\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/f2cbf03779d1c930d737a22bb3790724\",\"name\":\"Squire Technologies\",\"url\":\"https:\\\/\\\/squire-technologies.co.uk\\\/blog\\\/author\\\/stblog\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How can telecoms operators reduce churn and increase customer loyalty?","description":"How can telecoms operators reduce churn and increase customer satisfaction? Customer retention costs five times less than attracting new ones","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn","og_locale":"en_US","og_type":"article","og_title":"How can telecoms operators reduce churn and increase customer loyalty?","og_description":"How can telecoms operators reduce churn and increase customer satisfaction? Customer retention costs five times less than attracting new ones","og_url":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn","og_site_name":"Squire Technologies Blog","article_published_time":"2026-07-21T08:23:30+00:00","article_modified_time":"2026-07-21T08:23:36+00:00","og_image":[{"width":1000,"height":650,"url":"https:\/\/squire-technologies.co.uk\/blog\/wp-content\/uploads\/2026\/07\/customer-churn-blog-thumbnail.png","type":"image\/png"}],"author":"Squire Technologies","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Squire Technologies","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn#article","isPartOf":{"@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn"},"author":{"name":"Squire Technologies","@id":"https:\/\/squire-technologies.co.uk\/blog\/#\/schema\/person\/f2cbf03779d1c930d737a22bb3790724"},"headline":"How can telecoms operators reduce churn and increase customer loyalty?","datePublished":"2026-07-21T08:23:30+00:00","dateModified":"2026-07-21T08:23:36+00:00","mainEntityOfPage":{"@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn"},"wordCount":1210,"image":{"@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn#primaryimage"},"thumbnailUrl":"https:\/\/squire-technologies.co.uk\/blog\/wp-content\/uploads\/2026\/07\/customer-churn-blog-thumbnail.png","keywords":["annual customer survey","customer feedback","customer review","customer survey","squire technologies","telecom"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn","url":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn","name":"How can telecoms operators reduce churn and increase customer loyalty?","isPartOf":{"@id":"https:\/\/squire-technologies.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn#primaryimage"},"image":{"@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn#primaryimage"},"thumbnailUrl":"https:\/\/squire-technologies.co.uk\/blog\/wp-content\/uploads\/2026\/07\/customer-churn-blog-thumbnail.png","datePublished":"2026-07-21T08:23:30+00:00","dateModified":"2026-07-21T08:23:36+00:00","author":{"@id":"https:\/\/squire-technologies.co.uk\/blog\/#\/schema\/person\/f2cbf03779d1c930d737a22bb3790724"},"description":"How can telecoms operators reduce churn and increase customer satisfaction? Customer retention costs five times less than attracting new ones","breadcrumb":{"@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn#primaryimage","url":"https:\/\/squire-technologies.co.uk\/blog\/wp-content\/uploads\/2026\/07\/customer-churn-blog-thumbnail.png","contentUrl":"https:\/\/squire-technologies.co.uk\/blog\/wp-content\/uploads\/2026\/07\/customer-churn-blog-thumbnail.png","width":1000,"height":650,"caption":"telecoms operators reduce churn blog thumbnail"},{"@type":"BreadcrumbList","@id":"https:\/\/squire-technologies.co.uk\/blog\/telecoms-operators-reduce-churn#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/squire-technologies.co.uk\/blog"},{"@type":"ListItem","position":2,"name":"How can telecoms operators reduce churn and increase customer loyalty?"}]},{"@type":"WebSite","@id":"https:\/\/squire-technologies.co.uk\/blog\/#website","url":"https:\/\/squire-technologies.co.uk\/blog\/","name":"Squire Technologies Blog","description":"Telecoms Signalling News, Views &amp; Updates","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/squire-technologies.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/squire-technologies.co.uk\/blog\/#\/schema\/person\/f2cbf03779d1c930d737a22bb3790724","name":"Squire Technologies","url":"https:\/\/squire-technologies.co.uk\/blog\/author\/stblog"}]}},"_links":{"self":[{"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=10513"}],"version-history":[{"count":202,"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10513\/revisions"}],"predecessor-version":[{"id":10736,"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10513\/revisions\/10736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/media\/10719"}],"wp:attachment":[{"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=10513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=10513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/squire-technologies.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=10513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}