{"id":7594,"date":"2025-07-17T14:22:26","date_gmt":"2025-07-17T13:22:26","guid":{"rendered":"https:\/\/squire-technologies.co.uk\/blog\/?p=7594"},"modified":"2025-07-21T12:44:36","modified_gmt":"2025-07-21T11:44:36","slug":"what-is-at-the-core-of-the-current-mvno-trend","status":"publish","type":"post","link":"https:\/\/squire-technologies.co.uk\/blog\/what-is-at-the-core-of-the-current-mvno-trend","title":{"rendered":"What is at the core of the current MVNO trend?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div>\n<p style=\"text-align: right;\"><span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"5\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span><\/p>\n<\/div>\n<h1>\n<h2 style=\"text-align: center;\"><strong>What is at the core of the current MVNO trend?<\/strong><\/h2>\n<\/h1>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/MVNO-trend-2025-banner-image.png\" alt=\"MVNO trend 2025\"><\/p>\n<div>\n<h4>The growing MVNO trend is raising questions. Will the MVNO trend relegate MNOs to mere infrastructure providers? Is the MVNO boom all it appears to be? What is driving the market? What\u2019s next, Musk Mobile?<\/h4>\n<\/div>\n<div>\n<p>In recent years, we\u2019ve seen a surge of MVNO launches reported in the news. Heineken\u2019s HeiMobile, Ryan Reynolds\u2019s Mint Mobile, and Trump Mobile are just some of the new MVNOs that have recently been launched.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/MVNO-stats-to-2030.png\" alt=\"MVNO stats to 2030\"><\/p>\n<div>\n<p>Today, there are well over 2,000 MVNOs worldwide, and the view is that market growth will continue. Experts predict the global MVNO market value will reach $149 billion by 2030, a 77% increase from $84 billion in 2023.<\/p>\n<p>Media attention is supercharging the market as more big-name brands and celebrities invest in the industry. However, the MVNO trend has been building for decades. What is so special about this moment?<\/p>\n<\/div>\n<h4>\n<h3>What is driving the current MVNO trend?<\/h3>\n<\/h4>\n<div>\n<p>MVNO market growth is being driven by consumer demand and facilitated by market-aligned business strategies, awareness and technological innovations. However, the one thing making it all possible is network flexibility.<\/p>\n<p style=\"font-weight: 400;\">\n<h4>Consumer demands<\/h4>\n<\/p>\n<p style=\"font-weight: 400;\">Consumers want tailored features that support their daily lives and the way they want to communicate. HeiMobile, Heineken\u2019s lifestyle\/niche MVNO, targets consumers who want to socialise more, sending SMS notifications about screentime and social events. The initiative is designed to encourage people to disconnect from technology and make in-person connections.\u00a0<\/p>\n<p>While not a niche MVNO, Lebara, the multi-award-winning MVNO, is perfect for cost-conscious consumers who like to roam. The company offers 30-day rolling plans with EU roaming and no credit check, delivered using Vodafone\u2019s network reliability and speed.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/01\/How-can-the-telecoms-industry-save-AI-banner-image.png\" alt=\"AI\"><\/p>\n<div>\n<p>As AI improves, hyper-personalised MVNO services will become the norm. AI virtual assistants will quickly and effectively fix customer support issues and offer instant contract modifications, supporting your real-time device usage. Additionally, consumers can easily switch between providers as their needs change thanks to AI automation and eSIMs.<\/p>\n<\/div>\n<div>\n<h4>Awareness<\/h4>\n<\/div>\n<div>\n<p>The attention inherent in the notion of celebrity is helping to drive the MVNO trend.  It\u2019s a self-perpetuating cycle as more celebrities launch MVNOs, more will join the bandwagon.<\/p>\n<p>Three such celebrities are Jason Bateman, Will Arnett, and Sean Hayes, who launched the MVNO Smartless in June 2025. They aim to halve mobile bills for users with unlimited data contracts who don\u2019t realise they mainly use WIFI connections.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/Smartless-mobile-blog-image.png\" alt=\"Smartless mobile\"><\/p>\n<div>\n<h6><i>Jason Bateman, Will Arnett, and Sean Hayes from Smartless.<\/i><\/h6>\n<\/div>\n<div>\n<h4>Market-aligned business strategies<\/h4>\n<p>Effective marketing practices are a vital component in the MVNO trend. Clear market segmentation and precise targeting and positioning enable celebrities, big-name brands and MNOs to reach new audiences.<\/p>\n<p>Other business strategies that are resulting in MVNO success include:<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/07\/MVNO_Blog-Preview-Image.jpg\" alt=\"Light MVNO Full MVNO\"><\/p>\n<div>\n<ul>\n<li>Enhancing customer experience through partnerships that improve operations, speed up deployments and increase features.<\/li>\n<li>Leveraging existing resources. MNOs can employ existing resources to capture MVNO market share. MNOs launching sub-branded and celebrity-branded MVNOs using, for example, excess 5G network capacity, can generate revenue and streamline operations. Voxi is an example of Vodafone targeting a market segment through a sub-branded MVNO, and T-Mobile is actively pushing MVNO launches on their network through their \u201cYour Name, Our Wireless\u201d campaign.<\/li>\n<li>Partnering with MVNEs and MVNAs makes it easier to leverage and customise network features and utilise MNO networks.<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li>Targeting niche market segments like emerging IoT segments or consumer groups.<\/li>\n<li>Expanding market share by partnering with parallel service providers like streaming services.<\/li>\n<li>Partnering with high-quality tech vendors to streamline operations, reduce deployment times, thereby increasing flexibility and rapidly meet changing consumer demands.<\/li>\n<\/ul>\n<\/div>\n<div>\n<h4>Technology<\/h4>\n<p>AI isn\u2019t the only technology supporting the growth of the MVNO market. IoT is creating new segments, eSIMs make it easier for consumers to switch networks, and 5G is enabling product diversification.<\/p>\n<p>Alternatively, legacy MVNOs and MNOs are held back by rigid infrastructure. Next-generation MVNOs meet consumer demands faster than legacy operators by utilising the latest technology and digital-first business models.<\/p>\n<\/div>\n<div>\n<p style=\"font-weight: 400;\">\n<h4>Network flexibility<\/h4>\n<\/p>\n<p style=\"font-weight: 400;\">Consumer demand, technology, awareness and business strategies are spurring growth, but flexible network solutions allow it all to happen. The MVNO trend would cease without the ability to integrate the latest AI platforms, manage traffic across multi-generation networks and easily configure systems.<\/p>\n<p style=\"font-weight: 400;\">At the core of the current MVNO trend are highly flexible vendor solutions. These solutions enable efficient and effective optimisation of networks and rapid deployment of new services.<\/p>\n<\/div>\n<p><a href=\"https:\/\/squire-technologies.co.uk\/5g-core-products\/http-2-interworking-function\/\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/http-2-5G-interworking-scaled.png\" alt=\"http-2 5G interworking\"><\/a><\/p>\n<h3>\n<h3>Is this an MVNO boom or an MVNO BOOM?<\/h3>\n<\/h3>\n<div>\n<p>We are likely in the growth stage of the product lifecycle. While the trend might have a long product maturity stage, there could be a high-attrition rate of MVNOs.<\/p>\n<h4>Challenges for MVNOS<\/h4>\n<p><strong>Fame is fleeting<\/strong><\/p>\n<p>The boy band One Direction formed in 2010, just as MVNAs emerged and two years after MVNEs were established. Had One Direction been quick off the mark, they could have been a celebrity-branded MVNO pioneer. However, the band broke up in 2016, and their MVNO likely would have folded shortly after that.<\/p>\n<p>While branded MVNOs may help to entrench fan loyalty, fame is often fleeting. Celebrity MVNOs could only last as long as a celebrity can maintain their social standing.<\/p>\n<p><strong>MNO reliance<\/strong><\/p>\n<p>MVNOs are impacted by the reliability of the host MNO. If the host MNO experiences problems, it could create problems for the MVNOs running on their network.<\/p>\n<p><strong>Niche segments<\/strong><\/p>\n<p>Niche MVNOs might struggle to expand due to small market segments. Smaller revenue could make it harder for them to adapt to market changes and easier for larger operators to swallow them.<\/p>\n<h4>Opportunities<\/h4>\n<p><strong>Emerging markets<\/strong><\/p>\n<p>For decades, MVNOs have been growing in developed nations like the US and Europe. However, in some developing nations, MVNOs are only just breaking through.<\/p>\n<p>For example, Nigeria is expected to launch a few MVNOs in 2025. Some experts predict that the country will become a regional MVNO leader.<\/p>\n<p><strong>IoT<\/strong><\/p>\n<p>The proliferation of 5G and associated technologies is opening the way for MVNOs. Cubic3 is an MVNO software-defined vehicle solutions provider that leverages IoT, faster networks, and broader coverage to revolutionise logistics.<\/p>\n<\/div>\n<h3>\n<h3>Where is the money in MVNOs?<\/h3>\n<\/h3>\n<div>\n<p>Short shelf lives might be the point of some MVNOs. Make money quickly and then jump out before anything goes wrong. For example, Ryan Reynolds bought a 25% stake in Mint Mobile in 2019. He used his celeb status to boost it and sold his stake in 2023. He netted an easy $300 million, and Mint Mobile is now part of T-Mobile. Mint Mobile also now faces a class action lawsuit for allegedly recording customer support calls without consent.<\/p>\n<p>While many see the MVNO boom as a threat to MNOs, it could be the answer to MNOs&#8217; prayers. A high attrition rate means MNOs might receive regular setup revenue from MVNOs battling each other, and being routinely replaced.<\/p>\n<p>Like MVNOs adapting to customer demands, MNOs are adapting to the market, and more of them will likely start pushing the pseudo-franchising trend of MVNOs.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2023\/11\/Douglas-headshot-copy.png\" alt=\"Douglas Bryce\"><\/p>\n<hr>\n<div>\n<p>&#8220;It\u2019s clear that customer experience is at the heart of MVNO success. Therefore, the MVNOs that will survive and thrive are those that can rapidly adapt to changing customer needs and take advantage of new technologies.<\/p>\n<p>&#8220;Flexible solutions are going to make the difference. Interoperability, efficiency and easy configuration are critical for success.&#8221;<\/p>\n<p><strong>Douglas Bryce, Marketing Communications Specialist at Squire Technologies<\/strong><\/p>\n<\/div>\n<hr>\n<div>\n<p style=\"font-weight: 400;\">Read our The Key to Success for MVNOs page <a href=\"https:\/\/squire-technologies.co.uk\/solutions\/mvno-solutions\/\">www.squire-technologies.com\/mvno-solutions<\/a> <span>\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p style=\"font-weight: 400;\"><strong>References<\/strong><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.csgi.com\/insights\/the-future-of-mvnos\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.csgi.com\/insights\/the-future-of-mvnos\/<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.thefastmode.com\/expert-opinion\/39685-the-future-of-telecoms-charting-a-course-to-renewed-success\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thefastmode.com\/expert-opinion\/39685-the-future-of-telecoms-charting-a-course-to-renewed-success<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.telecomtv.com\/content\/5g\/t-mobile-launches-your-name-our-wireless-50847\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.telecomtv.com\/content\/5g\/t-mobile-launches-your-name-our-wireless-50847\/<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.telecomtv.com\/content\/5g\/why-are-mvnos-doing-well-in-a-struggling-market-50916\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.telecomtv.com\/content\/5g\/why-are-mvnos-doing-well-in-a-struggling-market-50916\/<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.yozzo.com\/insights\/the-mvno-boom-mainstream-media-is-just-discovering\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.yozzo.com\/insights\/the-mvno-boom-mainstream-media-is-just-discovering\/<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.pipelinepub.com\/digital-customer-experience-2025\/AI-for-MVNO-CX\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pipelinepub.com\/digital-customer-experience-2025\/AI-for-MVNO-CX<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/smartless-mobile-jason-bateman-will-arnett-mobile-business-1236261243\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hollywoodreporter.com\/business\/business-news\/smartless-mobile-jason-bateman-will-arnett-mobile-business-1236261243\/<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.connectingafrica.com\/connectivity\/nigerian-mobile-market-set-for-shakeup-from-new-mvnos\" target=\"_blank\" rel=\"noopener\">https:\/\/www.connectingafrica.com\/connectivity\/nigerian-mobile-market-set-for-shakeup-from-new-mvnos<\/a><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2024\/07\/5g-sig-image-v3.png\" alt=\"5g sig image v3\"><\/p>\n<h2><span>5G Core Products<\/span><\/h2>\n<h1>\n<h3 style=\"color:#ffffff;\">Experience the full functionality of 5G core network technology!<\/h3>\n<\/h1>\n<div>\n<p>Our 5g products can help you achieve 5G monetisation, extend the life of existing infrastructure, optimise 5G SA and 5G NSA coverage for your subscribers, extend network functionality, streamline 5G routing and manage high-volume traffic, harmonise 5G network functions and increase 5G standalone core network security.<\/p>\n<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/squire-technologies.co.uk\/5g-core-products\/http-2-signalling-controller\/\">Learn More About Our 5G Products<\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: right;\\\">[read_meter]<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h2 style=\\\"text-align: center;\\\"><strong>What is at the core of the current MVNO trend?<\\\/strong><\\\/h2>\",\"title_element\":\"h1\",\"title_style\":\"h2\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/07\\\/MVNO-trend-2025-banner-image.png\",\"image_alt\":\"MVNO trend 2025\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":true,\"padding_remove_top\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>The growing MVNO trend is raising questions. Will the MVNO trend relegate MNOs to mere infrastructure providers? Is the MVNO boom all it appears to be? What is driving the market? What\\u2019s next, Musk Mobile?<\\\/h4>\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>In recent years, we\\u2019ve seen a surge of MVNO launches reported in the news. Heineken\\u2019s HeiMobile, Ryan Reynolds\\u2019s Mint Mobile, and Trump Mobile are just some of the new MVNOs that have recently been launched.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/07\\\/MVNO-stats-to-2030.png\",\"image_alt\":\"MVNO stats to 2030\",\"image_height\":200,\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"text_align\":\"center\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Today, there are well over 2,000 MVNOs worldwide, and the view is that market growth will continue. Experts predict the global MVNO market value will reach $149 billion by 2030, a 77% increase from $84 billion in 2023.<\\\/p>\\n\n\n<p>Media attention is supercharging the market as more big-name brands and celebrities invest in the industry. However, the MVNO trend has been building for decades. What is so special about this moment?<\\\/p>\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3>What is driving the current MVNO trend?<\\\/h3>\",\"margin_remove_top\":true,\"title_element\":\"h4\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>MVNO market growth is being driven by consumer demand and facilitated by market-aligned business strategies, awareness and technological innovations. However, the one thing making it all possible is network flexibility.<\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\">\n\n<h4>Consumer demands<\\\/h4><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\">Consumers want tailored features that support their daily lives and the way they want to communicate. HeiMobile, Heineken\\u2019s lifestyle\\\/niche MVNO, targets consumers who want to socialise more, sending SMS notifications about screentime and social events. The initiative is designed to encourage people to disconnect from technology and make in-person connections.\\u00a0<\\\/p>\\n\n\n<p>While not a niche MVNO, Lebara, the multi-award-winning MVNO, is perfect for cost-conscious consumers who like to roam. The company offers 30-day rolling plans with EU roaming and no credit check, delivered using Vodafone\\u2019s network reliability and speed.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/01\\\/How-can-the-telecoms-industry-save-AI-banner-image.png\",\"image_alt\":\"AI\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>As AI improves, hyper-personalised MVNO services will become the norm. AI virtual assistants will quickly and effectively fix customer support issues and offer instant contract modifications, supporting your real-time device usage. Additionally, consumers can easily switch between providers as their needs change thanks to AI automation and eSIMs.<\\\/p>\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>Awareness<\\\/h4>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>The attention inherent in the notion of celebrity is helping to drive the MVNO trend.  It\\u2019s a self-perpetuating cycle as more celebrities launch MVNOs, more will join the bandwagon.<\\\/p>\\n\n\n<p>Three such celebrities are Jason Bateman, Will Arnett, and Sean Hayes, who launched the MVNO Smartless in June 2025. They aim to halve mobile bills for users with unlimited data contracts who don\\u2019t realise they mainly use WIFI connections.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/07\\\/Smartless-mobile-blog-image.png\",\"image_alt\":\"Smartless mobile\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h6><i>Jason Bateman, Will Arnett, and Sean Hayes from Smartless.<\\\/i><\\\/h6>\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>Market-aligned business strategies<\\\/h4>\\n\n\n<p>Effective marketing practices are a vital component in the MVNO trend. Clear market segmentation and precise targeting and positioning enable celebrities, big-name brands and MNOs to reach new audiences.<\\\/p>\\n\n\n<p>Other business strategies that are resulting in MVNO success include:<\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2020\\\/07\\\/MVNO_Blog-Preview-Image.jpg\",\"image_alt\":\"Light MVNO Full MVNO\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li>Enhancing customer experience through partnerships that improve operations, speed up deployments and increase features.<\\\/li>\\n\n\n<li>Leveraging existing resources. MNOs can employ existing resources to capture MVNO market share. MNOs launching sub-branded and celebrity-branded MVNOs using, for example, excess 5G network capacity, can generate revenue and streamline operations. Voxi is an example of Vodafone targeting a market segment through a sub-branded MVNO, and T-Mobile is actively pushing MVNO launches on their network through their \\u201cYour Name, Our Wireless\\u201d campaign.<\\\/li>\\n\n\n<li>Partnering with MVNEs and MVNAs makes it easier to leverage and customise network features and utilise MNO networks.<\\\/li>\\n<\\\/ul>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li>Targeting niche market segments like emerging IoT segments or consumer groups.<\\\/li>\\n\n\n<li>Expanding market share by partnering with parallel service providers like streaming services.<\\\/li>\n\n<li>Partnering with high-quality tech vendors to streamline operations, reduce deployment times, thereby increasing flexibility and rapidly meet changing consumer demands.<\\\/li>\\n<\\\/ul>\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h4>Technology<\\\/h4>\\n\n\n<p>AI isn\\u2019t the only technology supporting the growth of the MVNO market. IoT is creating new segments, eSIMs make it easier for consumers to switch networks, and 5G is enabling product diversification.<\\\/p>\\n\n\n<p>Alternatively, legacy MVNOs and MNOs are held back by rigid infrastructure. Next-generation MVNOs meet consumer demands faster than legacy operators by utilising the latest technology and digital-first business models.<\\\/p>\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\">\n\n<h4>Network flexibility<\\\/h4><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\">Consumer demand, technology, awareness and business strategies are spurring growth, but flexible network solutions allow it all to happen. The MVNO trend would cease without the ability to integrate the latest AI platforms, manage traffic across multi-generation networks and easily configure systems.<\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\">At the core of the current MVNO trend are highly flexible vendor solutions. These solutions enable efficient and effective optimisation of networks and rapid deployment of new services.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/07\\\/http-2-5G-interworking-scaled.png\",\"image_alt\":\"http-2 5G interworking\",\"image_svg_color\":\"emphasis\",\"link\":\"https:\\\/\\\/squire-technologies.co.uk\\\/5g-core-products\\\/http-2-interworking-function\\\/\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_top\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3>Is this an MVNO boom or an MVNO BOOM?<\\\/h3>\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>We are likely in the growth stage of the product lifecycle. While the trend might have a long product maturity stage, there could be a high-attrition rate of MVNOs.<\\\/p>\\n\n\n<h4>Challenges for MVNOS<\\\/h4>\\n<strong>Fame is fleeting<\\\/strong>\\n\n\n<p>The boy band One Direction formed in 2010, just as MVNAs emerged and two years after MVNEs were established. Had One Direction been quick off the mark, they could have been a celebrity-branded MVNO pioneer. However, the band broke up in 2016, and their MVNO likely would have folded shortly after that.<\\\/p>\\n\n\n<p>While branded MVNOs may help to entrench fan loyalty, fame is often fleeting. Celebrity MVNOs could only last as long as a celebrity can maintain their social standing.<\\\/p>\\n<strong>MNO reliance<\\\/strong>\\n\n\n<p>MVNOs are impacted by the reliability of the host MNO. If the host MNO experiences problems, it could create problems for the MVNOs running on their network.<\\\/p>\\n<strong>Niche segments<\\\/strong>\\n\n\n<p>Niche MVNOs might struggle to expand due to small market segments. Smaller revenue could make it harder for them to adapt to market changes and easier for larger operators to swallow them.<\\\/p>\\n\n\n<h4>Opportunities<\\\/h4>\\n\n\n<p><strong>Emerging markets<\\\/strong><\\\/p>\\n\n\n<p>For decades, MVNOs have been growing in developed nations like the US and Europe. However, in some developing nations, MVNOs are only just breaking through.<\\\/p>\\n\n\n<p>For example, Nigeria is expected to launch a few MVNOs in 2025. Some experts predict that the country will become a regional MVNO leader.<\\\/p>\\n\n\n<p><strong>IoT<\\\/strong><\\\/p>\\n\n\n<p>The proliferation of 5G and associated technologies is opening the way for MVNOs. Cubic3 is an MVNO software-defined vehicle solutions provider that leverages IoT, faster networks, and broader coverage to revolutionise logistics.<\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3>Where is the money in MVNOs?<\\\/h3>\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Short shelf lives might be the point of some MVNOs. Make money quickly and then jump out before anything goes wrong. For example, Ryan Reynolds bought a 25% stake in Mint Mobile in 2019. He used his celeb status to boost it and sold his stake in 2023. He netted an easy $300 million, and Mint Mobile is now part of T-Mobile. Mint Mobile also now faces a class action lawsuit for allegedly recording customer support calls without consent.<\\\/p>\\n\n\n<p>While many see the MVNO boom as a threat to MNOs, it could be the answer to MNOs' prayers. A high attrition rate means MNOs might receive regular setup revenue from MVNOs battling each other, and being routinely replaced.<\\\/p>\\n\n\n<p>Like MVNOs adapting to customer demands, MNOs are adapting to the market, and more of them will likely start pushing the pseudo-franchising trend of MVNOs.<\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":true,\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-5,4-5\",\"margin\":\"remove-vertical\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/11\\\/Douglas-headshot-copy.png\",\"image_alt\":\"Douglas Bryce\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"4-5\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>\\\"It\\u2019s clear that customer experience is at the heart of MVNO success. Therefore, the MVNOs that will survive and thrive are those that can rapidly adapt to changing customer needs and take advantage of new technologies.<\\\/p>\\n\n\n<p>\\\"Flexible solutions are going to make the difference. Interoperability, efficiency and easy configuration are critical for success.\\\"<\\\/p>\\n\n\n<p><strong>Douglas Bryce, Marketing Communications Specialist at Squire Technologies<\\\/strong><\\\/p>\",\"margin\":\"default\",\"margin_remove_bottom\":false,\"margin_remove_top\":false}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\">Read our The Key to Success for MVNOs page <a href=\\\"https:\\\/\\\/squire-technologies.co.uk\\\/solutions\\\/mvno-solutions\\\/\\\">www.squire-technologies.com\\\/mvno-solutions<\\\/a> <span>\\u00a0<\\\/span><\\\/p>\",\"margin\":\"default\",\"margin_remove_bottom\":false,\"margin_remove_top\":false}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>References<\\\/strong><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\"><a href=\\\"https:\\\/\\\/www.csgi.com\\\/insights\\\/the-future-of-mvnos\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.csgi.com\\\/insights\\\/the-future-of-mvnos\\\/<\\\/a><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\"><a href=\\\"https:\\\/\\\/www.thefastmode.com\\\/expert-opinion\\\/39685-the-future-of-telecoms-charting-a-course-to-renewed-success\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.thefastmode.com\\\/expert-opinion\\\/39685-the-future-of-telecoms-charting-a-course-to-renewed-success<\\\/a><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\"><a href=\\\"https:\\\/\\\/www.telecomtv.com\\\/content\\\/5g\\\/t-mobile-launches-your-name-our-wireless-50847\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.telecomtv.com\\\/content\\\/5g\\\/t-mobile-launches-your-name-our-wireless-50847\\\/<\\\/a><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\"><a href=\\\"https:\\\/\\\/www.telecomtv.com\\\/content\\\/5g\\\/why-are-mvnos-doing-well-in-a-struggling-market-50916\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.telecomtv.com\\\/content\\\/5g\\\/why-are-mvnos-doing-well-in-a-struggling-market-50916\\\/<\\\/a><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\"><a href=\\\"https:\\\/\\\/www.yozzo.com\\\/insights\\\/the-mvno-boom-mainstream-media-is-just-discovering\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.yozzo.com\\\/insights\\\/the-mvno-boom-mainstream-media-is-just-discovering\\\/<\\\/a><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\"><a href=\\\"https:\\\/\\\/www.pipelinepub.com\\\/digital-customer-experience-2025\\\/AI-for-MVNO-CX\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.pipelinepub.com\\\/digital-customer-experience-2025\\\/AI-for-MVNO-CX<\\\/a><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\"><a href=\\\"https:\\\/\\\/www.hollywoodreporter.com\\\/business\\\/business-news\\\/smartless-mobile-jason-bateman-will-arnett-mobile-business-1236261243\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.hollywoodreporter.com\\\/business\\\/business-news\\\/smartless-mobile-jason-bateman-will-arnett-mobile-business-1236261243\\\/<\\\/a><\\\/p>\\n\n\n<p style=\\\"font-weight: 400;\\\"><a href=\\\"https:\\\/\\\/www.connectingafrica.com\\\/connectivity\\\/nigerian-mobile-market-set-for-shakeup-from-new-mvnos\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">https:\\\/\\\/www.connectingafrica.com\\\/connectivity\\\/nigerian-mobile-market-set-for-shakeup-from-new-mvnos<\\\/a><\\\/p>\",\"margin\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"status\":\"disabled\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"}}]}]},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/01\\\/Homepage-banner.png\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 1, 0.34)\",\"overlap\":false,\"padding_remove_bottom\":false,\"padding_remove_horizontal\":false,\"padding_remove_top\":false,\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/01\\\/mwc-web-banner-text.png\",\"image_alt\":\"mwc web banner text\",\"image_height\":\"100\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"margin_remove_bottom\":false,\"text_align\":\"center\"}}]}],\"props\":{\"margin_remove_bottom\":false}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: #000;\\n    border: 0.5px solid #facd01;\\n    color: #facd01;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#fff;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \\\/* was uppercase*\\\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"margin_remove_bottom\":false,\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"ARRANGE A MEETING\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/squire-technologies.co.uk\\\/meet-us-at-mwc-barcelona-2025\"}}]}]}]}],\"name\":\"mwc section\"},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/07\\\/5g-products-email-signature-background.png\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 0, 0)\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-4,3-4\",\"margin_remove_bottom\":false,\"margin_remove_top\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 0, 0.43)\",\"padding\":\"small\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/07\\\/5g-sig-image-v3.png\",\"image_alt\":\"5g sig image v3\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-4\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<span>5G Core Products<\\\/span>\",\"css\":\".el-element {\\n    color: #fff;\\n}\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"title_element\":\"h2\"}},{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h3 style=\\\"color:#ffffff;\\\">Experience the full functionality of 5G core network technology!<\\\/h3>\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Our 5g products can help you achieve 5G monetisation, extend the life of existing infrastructure, optimise 5G SA and 5G NSA coverage for your subscribers, extend network functionality, streamline 5G routing and manage high-volume traffic, harmonise 5G network functions and increase 5G standalone core network security.<\\\/p>\\n\n\n<p><\\\/p>\",\"css\":\".el-element {\\n    color: #fff;\\n}\",\"margin\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: #ffd618;\\n    border: 0.5px solid #fff;\\n    color: #213871;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#fff;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \\\/* was uppercase*\\\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Learn More About Our 5G Products\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/squire-technologies.co.uk\\\/5g-core-products\\\/http-2-signalling-controller\\\/\"}}]}]}]}],\"name\":\"5G Section\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"}}]}]}],\"version\":\"4.5.24\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The growing MVNO trend is raising questions. Will the MVNO trend relegate MNOs to mere infrastructure providers? Is the MVNO boom all it appears to be? What is driving the market? What\u2019s next, Musk Mobile?<\/p>\n","protected":false},"author":1,"featured_media":7641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[133,599,158,715,716,596,290,559,719,74,157,720,117,538,70,69,68,66,643,721,150,717],"class_list":["post-7594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-5g","tag-5g-monetisation","tag-ai","tag-branded-mvno","tag-celebrity-mvno","tag-core-network-optimisation","tag-esim","tag-flexible","tag-heimobile","tag-interworking-function","tag-iot","tag-mint-mobile","tag-mno","tag-mobile-network-operators","tag-mobile-virtual-network-operator","tag-mvna","tag-mvne","tag-mvno","tag-save-money","tag-smartless-mobile","tag-telecoms","tag-trump-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is at the core of the current MVNO trend?<\/title>\n<meta name=\"description\" content=\"The growing MVNO trend is raising questions. Will MNOs become mere infrastructure providers? What&#039;s driving it all? What&#039;s next, Musk Mobile?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squire-technologies.co.uk\/blog\/what-is-at-the-core-of-the-current-mvno-trend\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is at the core of the current MVNO trend?\" \/>\n<meta property=\"og:description\" content=\"The growing MVNO trend is raising questions. Will MNOs become mere infrastructure providers? What&#039;s driving it all? 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