{"id":9254,"date":"2026-03-13T15:42:45","date_gmt":"2026-03-13T14:42:45","guid":{"rendered":"https:\/\/squire-technologies.co.uk\/blog\/?p=9254"},"modified":"2026-03-13T16:44:18","modified_gmt":"2026-03-13T15:44:18","slug":"mwc-barcelona-2026-report","status":"publish","type":"post","link":"https:\/\/squire-technologies.co.uk\/blog\/mwc-barcelona-2026-report","title":{"rendered":"MWC Barcelona 2026: A\u00a0transitional year"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div>\n<p style=\"text-align: right;\"><span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"2\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span><\/p>\n<\/div>\n<h1>\n<h2 style=\"text-align: center;\"><strong>MWC Barcelona 2026: A transitional year<\/strong><\/h2>\n<\/h1>\n<p><video src=\"\/blog\/wp-content\/uploads\/2026\/03\/MWC-B26-carousel.mp4\" poster=\"\"><\/video><\/p>\n<div>\n<p style=\"font-weight: 400;\"><strong>MWC Barcelona 2026 may be remembered as MWC\u2019s most transitional conferences as robots boxed and tech themes jousted for prevalence. Thankfully, at stand 7B29, the most challenging topic for our customers to engage with was which chocolate to choose from the plethora on offer.<\/strong><\/p>\n<\/div>\n<div>\n<p style=\"font-weight: 400;\">This year\u2019s event hosted nearly 3,000 exhibitors, sponsors, and partners, and there were about 500 more speakers. After some flight disruptions on day one, the event quickly returned to the usual hustle and bustle, and our 70-plus pre-arranged meetings got underway. While in Barcelona, we were also delighted to dine out with teams from Vodafone FP and Lebara. Those moments are the real connections.<\/p>\n<p style=\"font-weight: 400;\">All that aside, this conference felt a bit different.<\/p>\n<\/div>\n<h4>\n<p style=\"font-weight: 400;\"><strong>AI vs 5G<\/strong><\/p>\n<\/h4>\n<div>\n<p style=\"font-weight: 400;\">In the past, MWC Barcelona was \u201cWho had the best smart phone?\u201d, then it was \u201cWho has the best virtual headset?\u201d. This year, it felt like the competition is changing to \u201cWho has the best robot?\u201d.<\/p>\n<p style=\"font-weight: 400;\">However, arguably, the biggest conflict at the conference has been the event\u2019s fight with itself. MWC Barcelona 2026 made AI the central theme of most of its topics. Yet 5G is the real issue operators are dealing with, and GSMA\u2019s Director General, Vivek Badrinath, is aware of it.<\/p>\n<p style=\"font-weight: 400;\">While not in the spotlight, if you listened, you got a sense of the conflicting issues.<\/p>\n<p style=\"font-weight: 400;\">Embracing 5G was the primary topic of the DG\u2019s opening keynote speech. Addressing delegates regarding 5G uptake, he stated, \u201c\u2026operators are seeing double the revenue growth compared to those without it.\u201d<\/p>\n<p style=\"font-weight: 400;\">Later, the DG spoke of people complaining about the failures of 5G. Countering the narrative he highlighted real-world 5G use cases on display at the conference and implored operators to deploy 5G.<\/p>\n<p style=\"font-weight: 400;\">Never-the-less, AI was front and centre everywhere, with keynotes like, \u201cRobots Among Us: Are We Ready for Embodied AI?\u201d. The concept is about as far from dealing with actual challenges that telecom operators face that you can get. <span>\u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\">The conflict is also embodied by attendance statistics, which show core mobile ecosystem attendees are close to 40%. Nearly 60% are industry adjacent attendees.<\/p>\n<\/div>\n<h3>\n<p><strong>Conclusion<\/strong><\/p>\n<\/h3>\n<div>\n<p style=\"font-weight: 400;\">It is understandable that MWC Barcelona needs to bring in adjacent industries. Telecommunications networks are no longer an isolated industry. As the DG said, \u201c\u2026we have become essentially the nervous system of the digital world.\u201d.<\/p>\n<p style=\"font-weight: 400;\">Connections are what it was all about for our team, and we were glad to have the opportunity to meet with so many people.<\/p>\n<p style=\"font-weight: 400;\">It was our fourth year exhibiting as part of the UK Pavilion at the conference, and we would like to thank the team at Tradefair for all their fantastic work.<\/p>\n<\/p>\n<p style=\"font-weight: 400;\"><strong>We can\u2019t wait for next year.<\/strong><\/p>\n<\/div>\n<div>\n<\/div>\n<h2><span>Core Network Optimisation Brochure 2026<\/span><\/h2>\n<div>\n<p>With core network optimisation becoming an essential strategic step for mobile network operators, discover how Squire Technologies\u2019 products are being deployed throughout the globe.<\/p>\n<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/squire-technologies.co.uk\/docs\/Core_Network_Optimisation_Brochure_2026.pdf\">Download the brochure<\/a>\n    <\/p>\n<\/p>\n<div>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: right;\\\">[read_meter]<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h2 style=\\\"text-align: center;\\\"><strong>MWC Barcelona 2026: A transitional year<\/strong><\/h2>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\",\"title_style\":\"h2\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"video\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\",\"video\":\"wp-content\/uploads\/2026\/03\/MWC-B26-carousel.mp4\",\"video_controls\":true,\"video_loading\":\"lazy\",\"video_width\":1000}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>MWC Barcelona 2026 may be remembered as MWC\u2019s most transitional conferences as robots boxed and tech themes jousted for prevalence. Thankfully, at stand 7B29, the most challenging topic for our customers to engage with was which chocolate to choose from the plethora on offer.<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\">This year\u2019s event hosted nearly 3,000 exhibitors, sponsors, and partners, and there were about 500 more speakers. After some flight disruptions on day one, the event quickly returned to the usual hustle and bustle, and our 70-plus pre-arranged meetings got underway. While in Barcelona, we were also delighted to dine out with teams from Vodafone FP and Lebara. Those moments are the real connections.<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">All that aside, this conference felt a bit different.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\"><strong>AI vs 5G<\/strong><\/p>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_top\":\"remove\",\"title_element\":\"h4\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\">In the past, MWC Barcelona was \u201cWho had the best smart phone?\u201d, then it was \u201cWho has the best virtual headset?\u201d. This year, it felt like the competition is changing to \u201cWho has the best robot?\u201d.<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">However, arguably, the biggest conflict at the conference has been the event\u2019s fight with itself. MWC Barcelona 2026 made AI the central theme of most of its topics. Yet 5G is the real issue operators are dealing with, and GSMA\u2019s Director General, Vivek Badrinath, is aware of it.<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">While not in the spotlight, if you listened, you got a sense of the conflicting issues.<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Embracing 5G was the primary topic of the DG\u2019s opening keynote speech. Addressing delegates regarding 5G uptake, he stated, \u201c\u2026operators are seeing double the revenue growth compared to those without it.\u201d<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Later, the DG spoke of people complaining about the failures of 5G. Countering the narrative he highlighted real-world 5G use cases on display at the conference and implored operators to deploy 5G.<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Never-the-less, AI was front and centre everywhere, with keynotes like, \u201cRobots Among Us: Are We Ready for Embodied AI?\u201d. The concept is about as far from dealing with actual challenges that telecom operators face that you can get. <span>\u00a0<\/span><\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">The conflict is also embodied by attendance statistics, which show core mobile ecosystem attendees are close to 40%. Nearly 60% are industry adjacent attendees.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p><strong>Conclusion<\/strong><\/p>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h3\",\"title_style\":\"h4\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"font-weight: 400;\\\">It is understandable that MWC Barcelona needs to bring in adjacent industries. Telecommunications networks are no longer an isolated industry. As the DG said, \u201c\u2026we have become essentially the nervous system of the digital world.\u201d.<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">Connections are what it was all about for our team, and we were glad to have the opportunity to meet with so many people.<\/p>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">It was our fourth year exhibiting as part of the UK Pavilion at the conference, and we would like to thank the team at Tradefair for all their fantastic work.<\/p>\n\n\\n\n\n\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\"><strong>We can\u2019t wait for next year.<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/03\/OGW-banner.png\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 0, 0)\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 0, 0.43)\",\"padding\":\"small\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"<span>Core Network Optimisation Brochure 2026<\/span>\",\"css\":\".el-element {\\n    color: #fff;\\n}\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>With core network optimisation becoming an essential strategic step for mobile network operators, discover how Squire Technologies\u2019 products are being deployed throughout the globe.<\/p>\n\n\\n\n\n\n\n\",\"css\":\".el-element {\\n    color: #fff;\\n}\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: #ffd618;\\n    border: 0.5px solid #fff;\\n    color: #213871;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#fff;\\ncolor:#445566;\\n}\\n.uk-button {text-transform: none; \/* was uppercase*\/}\\n.el-content {\\n    min-width: 220px;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Download the brochure\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\/\/squire-technologies.co.uk\/docs\/Core_Network_Optimisation_Brochure_2026.pdf\"}}]},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}}]}],\"name\":\"CNOB 2026 section\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-5,4-5\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2023\/08\/BenTBW_Circle_2021-black-and-white.png\",\"image_alt\":\"Ben Teversham from Squire Technologies\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"4-5\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>\\\"Squire Technologies has its feet firmly on the ground, working with customers and partners to solve real telecommunication challenges. While we are excited about the possibilities of AI, we aren\u2019t letting it distract us.\u201d<\/p>\n\n\\n\n\n<p><strong>Ben Teversham, Sales Manager at Squire Technologies<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Squire Technologies will be at MWC Barcelona 2026 as a member of the Great Britain and Northern Ireland pavilion. You can find us in Hall 7 on Stand 7B29.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-5,4-5\",\"margin_bottom\":\"remove\",\"margin_top\":\"remove\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2023\/11\/Douglas-headshot-copy.png\",\"image_alt\":\"Douglas Bryce\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"4-5\"},\"children\":[{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Douglas Bryce, Marketing Communications Specialist at Squire Technologies<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"status\":\"disabled\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"}}]}]},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/11\/MWC-Barcelona-2025-slider-image-scaled.png\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(0, 0, 1, 0.2)\",\"overlap\":false,\"padding_remove_horizontal\":false,\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/11\/MWC-B26-footer-overlay.png\",\"image_alt\":\"MWC B26 footer overlay\",\"image_height\":\"100\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"css\":\".el-content {\\n background-color: #213871;\\n    border: 0.5px solid #fff;\\n    color: #fff;\\n    transition: all .3s ease-in-out;\\n    border-radius: 25rem;\\n    }\\n.el-content:hover {\\nbackground-color:#f2c200;\\ncolor:#000;\\n}\\n.uk-button {text-transform: none; 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