GMS and Squire Technologies partnership dominates messaging market

The global A2P SMS market is on fire, and with the help of Squire Technologies, Global Message Services (GMS) is cleaning up. Advances with AI combined with 5G rollouts are opening opportunities across the telecoms industry that can be leveraged through strong, technology based, partnership working.

Application-to-person (A2P) SMS messaging has experienced consistent growth as a business-to-consumer communications tool, and expectations are that it will continue to flourish. Analysis from Statista predicts that global A2P SMS revenue will increase by 47% between 2023 and 2027, having already increased by 26% between 2020 and 2022.

(Statistica: 2023)

The ubiquity of SMS across all mobile phones makes it the text facility with the broadest reach, and companies worldwide are utilising it for anything from sales promotions to two-factor authentication. Expectations are that A2P SMS volumes will increase from their 2022 level of 2.8 trillion to 8.7 trillion by 2030, and those who act soonest are likely to capitalise the most.

A2P SMS utility is also diversifying. As businesses seek to optimise customer interactions, A2P SMS will further integrate into customer relationship management, email, and social media platforms. So, companies will leverage information from these platforms and reach more customers with enhanced communications.

Customer experiences will improve as A2P SMS further fuses with IoT devices like smart watches or connected vehicles. Businesses will increasingly be able to keep people informed even when they are away from their phones or unable to access them. Effective partnership working will be critical for this meshing of technologies.

One such partnership is between GMS and Squire Technologies. GMS first approached Squire Technologies in 2016, and it was immediately evident that the two businesses would work well together. Each team is technology-driven with a desire to deliver high-quality solutions.

GMS has long held a reputation as a messaging industry leader. It was founded by a team of telecoms experts in 2006, becoming Ukraine’s first SMS services provider.

Initially, they focused on person-to-person (P2P) messaging for Commonwealth states. However, they soon realised the opportunities of A2P messaging and boosted their international presence.

Through their experience and direct connections with mobile network operators (MNOs), the company advanced their ambition to create meaningful B2C interactions. This goal has underpinned their enormous achievements, becoming one of the largest global SMS aggregators.

Squire Technologies’ Sigla Platform is a core feature of the GMS system. The signalling expertise of the team at Squire Technologies has ensured direct and safe routing, interworking, and security for traffic on the GMS system. Reliability and ongoing support for GMS are central components of the partnership.

Despite its success, GMS has not sat back. As technology has evolved, so has the company. In early 2023, GMS launched an AI chatbot for enterprise. The solution aims to enhance cost efficiencies and improve customer experiences and engagement through messaging.

Again, in 2023, GMS won several honours from the market research business ROCCO. The comms provider topped the leaderboards in the A2P SMS, SMS Firewall and Communications Platform as a Service (CPaaS). ROCCO, the independent telecom research business, ranked them as a Tier 1 vendor in all three reports and commended them for their service quality, expertise, and reliability.

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