Tag: a2p sms

A2P SMS Value-Based Pricing Strategies aren’t the only option for telcos

Written on 4 February 2026.

Despite analyst suggestions, A2P SMS value-based pricing strategies aren’t telcos’ only defence against losing A2P messaging market share. SMS doesn’t die, it simply adapts, which is what it can do in the face of mounting threats.

GMS and Squire Technologies partnership dominates messaging market

Written on 9 January 2024.

The global A2P SMS market is on fire, and with the help of Squire Technologies, Global Message Services (GMS) is cleaning up. Advances with AI combined with 5G rollouts are opening opportunities across the telecoms industry that can be leveraged...

Squire Technologies launches Mirus

Written on 19 October 2023.

Squire Technologies is delighted to introduce Mirus, an all-inclusive, revenue-generating messaging platform for operators. Mirus’s design gives operators easy access to new revenue streams by unlocking the full value of messaging.

A2P SMS strategies – What should I watch out for?

Written on 10 October 2023.

Solid A2P SMS strategies are pivotal for capitalising on A2P market opportunities. Trustworthy partnerships are an essential part of those strategies. Otherwise, you can fall victim to grey-route scammers or cyber criminals and lose revenue.

A2P SMS Providing Wins As RCS Labors.

Written on 6 December 2016.

As predicted it was A2P SMS that was the hot topic getting everyone excited at this years Messaging & SMS World in London at the end of November. With traffic enjoying robust growth and recent high profile industry reports from Telefonica and...

A Golden Age For A2P SMS

Written on 23 November 2016.

Back in September we visited TelcoDays in Dubai where much of the excitement and conversations to be had was focussed upon the growth of A2P SMS. With OTT Apps dominating Person 2 Person SMS, it was thought that SMS was on the wain. However what...

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Tag: a2p sms

A2P SMS Value-Based Pricing Strategies aren’t the only option for telcos

GMS and Squire Technologies partnership dominates messaging market

Squire Technologies launches Mirus

A2P SMS strategies – What should I watch out for?

A2P SMS Providing Wins As RCS Labors.

A Golden Age For A2P SMS

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